If you are looking to market your digital product, Selar should have crossed your mind. The platform hosts the products, enables cross-border payments, and makes it simple for users to access them without the requirement for technical expertise or website development.
Selar is now a top platform for monetising knowledge and talents online thanks to its extensive feature set and intuitive UI.
A dynamic affiliate network and the company’s newest offering, Showlove, which allows creators to get tips straight from their fans, are just two of the features that make Nigerian startup Selar a revolutionary e-commerce shop builder that empowers creators to promote and sell their digital items.
The Motive of Selar
Douglas Kendyson established Selar in 2016 while he was employed at Paystack. It began as a basic MVP that anybody could use to sell modest digital goods like courses, music, and e-books.
But it has changed a lot throughout the years.
He saw a need in the market for a user-friendly platform that makes it simple and quick for anyone to sell digital goods online. Anyone can create a digital shopfront with Selar and begin selling in under five minutes.
According to Kendyson, their focus on accessibility and simplicity sets them apart from the competition and makes it possible for anyone, even without technological know-how, to sell digital products online. This sets them apart from other.
Selar is a self-financed startup that has been fully supported this year, with the support of two grants of US$50,000 from the Job Tech Alliance Accelerator Program and US$5,000 from the Tony Elumelu Foundation in 2018.
This has enabled them to continue managing their expansion and business operations while providing support to a group of twenty-three committed workers.
The Process of The Platform
And quite impressive uptake has occurred. Growth was sluggish at first as they concentrated on improving their platform and comprehending user needs. They did, however, see a notable increase in uptake in 2020. Together, their smooth cross-border payments and user-friendly interface will cause exponential growth. As of right now, they’re still building on this momentum and making continual improvements to the platform to cater to clients’ changing wants.
They are currently present in over 15 African nations, including Nigeria, Ghana, Kenya, South Africa, Uganda, the Ivory Coast, Cameroon, Tanzania, Rwanda, and Senegal, with more to follow. They also help creators from Europe and the United States. They recently moved into Kenya, one of their main markets in East Africa.
Selar generates revenue from transaction fees for each sale as well as subscription fees.
